JOB SUMMARY:

To coordinate the planning, organizing and implementation of the company's marketing strategies, campaigns, promotional activities and events to support the Jamaica Observer products. To play a lead role in improving and enhancing the company's image (internal & external), through promotional and public relations activities.

DUTIES & RESPONSIBILITIES:

1. Create and execute Marketing Campaigns with the approval of the General Manager
2. To coordinate all Observer owned events
3. To coordinate the department's marketing support of major Editorial content.
4. To coordinate the department's participation in national, cultural, educational & sporting events
5. To review external requests for promotional support and company tours and implement as necessary
6. To be responsible for the administration of all contra agreements
7. Order and distribute promotional merchandise
8. Preparation of and dissemination of Corporate Communications i.e. speeches, commercial  scripts, company messages
9. Prepare and secure sponsorships for selected marketing events and promotions
10. Develop and prepare new corprate collaterals
11. Manage day to day utilization of the Marketing Budget, ensuring strict compliance with spend limits
12. To be responsible for the fostering and maintaing positive relations with the Jamaica Observer and the community
13. To be responsible for preparing reports related to each event or programme
14. To supervise and appraise staff reporting to this position

Job Specification:

1. Qualification & Experience Required:

• First Degreee in Marketing, Business Administration, Management or Communications
• Formal training in or knowledge of project management tools and techniques
• At least three years experience in Marketing Communications
• Experience in the development and implementation of company strategies
• Must have experience in supervising and coordinating the work of others

2. Specific Skills or Competencies Required:

• Strong organizational and interpersonal skills with the ability to work on several critical programmes at the same time
• The ability to manage deadlines, take initiative and translate knowledge into powerful, concise communications with attention to detail
• High quality written and oral communications skills
• Must be computer literate
• Must possess a valid driver's license

3. Specific Knowledge Required:

•  Must be highly knowledgeable about marketing principles and sales strategies
• Must be knowledgeable about media related affairs

May be required to travel outside of Kingston, and work beyond the normal working hours and on weekends and holidays